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6 of Mike's Business Golf TipsTip #1Drop the Sales Mode Though you are eager for a sale, do not make it obvious. The client or prospective customer are not stupid. Remember the business golfer who kept asking for sale and lost a client. Reverse the situation. Put yourself in your guests’ shoes by acting as if you do not need the sale! Tip #2 Develop Discussion Encourage the guest of yours to talk. Learn about their business and golf experiences by asking questions and relax. Is it an existing client? Prospective customer? How much do you really know about their industry, their world, their golf game? Let whatever happens, happen! Tip #3 Know Your Golf Etiquette It’s understood in golf that you replace your divots, ball marks, and keep a good pace of play (no slow play!). But how about calling a penalty on yourself – did you accidentally move the ball in the rough? Call it on yourself – it builds credibility and integrity. Good for business, too. Develops trust. Tip #4 No Buzz Words Regardless the type of work you know, refrain from using the buzz words unique to your field or talking about any particular golf outing or event you attended, especially when a guest has no clue what they mean. It may make you feel good but it certainly putting your client is an inferior position. Tip #5 Be An Information Provider When playing your home course or some links you are familiar with, provide your guest with as much information as possible. For example, provide the yardage distances to the green and any unique characteristics for each hole. Tip #6 Warm-up Shots Only It's not necessary to hit a lot of practice shots on the same day just prior to a business golf round. Hit only a few warm-up shots, a few chip and practice putts, and that's it. Instead, focus on the client and relax. Your serious practice should have occurred, for example, lessons from your golf professional, many days or weeks prior to the round so you can enforce what you have learned and avoid any experimental shots on the course with your guest! ©2005 Michael Andrew Smith |
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